Introducing DNEG IXP
A new division providing immersive experiences & direct-to-brand creative solutions.
Bringing audiences and brands together through next-gen technologies and award-winning artistry
We are thrilled to announce the launch of DNEG IXP (Immersive Experiences), a new division focused on creating and delivering super-premium content in service of brands, businesses and game publishers that are looking to craft breakthrough creative ideas across gaming, concerts and other live events, theme parks, retail, product launches, location-based experiences and more.
Drawing on DNEG’s unmatched, award-winning creative offering as well as a unique combination of market science, audience insight, technological acumen and production excellence, DNEG IXP will help businesses fully realise and maximise the ways in which they connect with their key audiences, whether on-stage, in-game, at live or location-based experiences, or more.
DNEG CEO, Namit Malhotra said:
"At DNEG, our overarching mission is to provide our partners with creative liberation through a potent combination of cutting-edge digital tools, artistic collaboration, and financial acumen. DNEG IXP brings to the fore yet another way in which DNEG is transforming the future of storytelling. As we add this new string to our bow alongside our VFX and animation capabilities, the possibilities that lie ahead are limitless."
Work for the new division is already underway, with several projects currently in production for world-leading brands with an initial focus on the worlds of gaming, virtual concerts, and theme park ride experiences.
Click here to find out more about DNEG IXP or here to contact the team directly.
Read More in Adweek.